Engaging the Public Where They Live: Perspectives from Media Personalities and Strategists for Better Science Communication
Panel Organizer: Shawn McGuirk & Vanessa Sung, Science & Policy Exchange
Update: we've written an article for Medium summarizing the panel proceedings! It includes recommendations for those who would like to start doing #scicomm on social media but aren't sure where to start. A quick reference:
Event details:The steadily declining perception of science in the media has now become a critical and worldwide issue, fueled by the viral spread of pseudoscience and “fake news” in an era where misinformation is prevalent. It has become necessary to enact new and more informed strategies to engage the public on a large scale, to break the stereotype of the “elite” scientist, and to communicate the importance of evidence, consensus, and the scientific method.
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When: 1:30-3pm on Friday November 3rd, 2017
Location: Shaw Center 55 Colonel By Drive, Ottawa, ON, Canada
Nora Young is the host and the creator of Spark, CBC’s national radio show and podcast about technology and culture. Spark is a fun and informative look at new technology, with an eye to understanding how it is changing our relationships, our work, and our culture.
Mark Blevis specializes in online reputation management, crisis communication and advocacy. He has provided strategic counsel to companies and organizations in the high-tech, financial services, natural resources, emergency services, energy, healthcare, pharmaceutical and publishing industries as well as to foreign embassies and Canadian government departments and agencies.
Pascal Lapointe has been a science journalist for 25 years and is editor-in-chief of Agence Science-Presse, a non-profit Quebec media that feeds other news media on science.
Alyssa Lerner is Senior Editor at SciShow, one of YouTube’s leading sources for science news and information. With equal parts skepticism and enthusiasm, SciShow explores the surprising and exciting realities of our universe.
Chief Strategy Officer at Diply, previously VP Media North America at Twitter and General Manager at CBC Television.